Three College Coach consultants recently appeared on Good Morning America in a segment in response to the college admission scandal. The piece explored a different and more common way that students try to game the admission process: using an essay they didn’t write themselves. The segment entailed the three College Coaches, plus one additional college counselor, reviewing personal statements and trying to spot the “fake” essay, which proved to be a more nuanced task than I think the GMA producers had expected. For a “behind the scenes” account of why spotting the fake was a challenge, along with a link to the full GMA segment, check out the College Coach Insider blog at

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