College Admissions Consulting Why We Hate the Costco Essay; Early Deadlines; Merit Scholarships Written by College Coach Guest Authoron October 20th, 2021 Bright Horizons College Coach occasionally features blog posts written by guest authors. You’ll find more information about each guest author in the About the Author section on the blog post. Learn More About College Coach getting in, merit scholarships, essays, early decision, A few years ago, an essay with Costco at its center made the media circuit as an example of a powerful and successful college essay. We don’t like it, and we’re going to share why. The Merit Scholarship program gets a lot of attention for what is essentially a $2k award. But there are some other financial opportunities that can come with the Merit program, and we have information for you on that. Finally, the early deadlines—priority, early decision, and early action—are here, and we’ll help you make sure you’re ready to submit. To listen to other episodes, visit Getting In: A College Coach Conversation on VoiceAmerica or search for us on Apple Podcasts, Stitcher, or wherever you get your podcasts. While you’re there, please leave us a rating or review! We appreciate your feedback. When is the right time to get started? How can you keep my child on track? Get all the answers to your most pressing questions. Find Out More Related Resources Read | Posted on August 21st, 2025 Reflections from an Open Nester Read | Posted on July 22nd, 2025 Class of 2025 College Admissions Recap: Trends, Wins, and What's Next Read | Posted on July 16th, 2025 Am I competitive for medical school?