It may be attractive to think of colleges as entities for the greater good, but in actuality they are non-profit businesses with budgets and bottom lines. At most places, tuition revenue is the biggest slice of the college income pie, which means the role of the admission office is not just to bring in a class of a set number of students, but to bring in a set number of revenue dollars in the form of tuition. The practice of being aware of a family’s financial situation in the making of an admission decision is a practice referred to as being need-aware. Most colleges in the U.S. are need-aware.
The Insider: College Admissions Advice from the Experts is where College Coach experts weigh in on the latest college admissions topics. We cover everything from application timelines and strategies to tips on financing your child's education.
Subscribe to Our Blog
ACT applying from abroad choosing a major choosing the right college college admissions advice college admissions consulting college admissions process college applications college lists college loans college visits common app common application common application help coronavirus covid-19 deciding on a college early action early decision educational consultant essay prompts essays FAFSA financial aid financial aid award getting in high school resume how to get into an ivy league school international students ivy league mba mba programs parenting paying for college researching colleges SAT saving for college scholarships scholarship search standardized testing standardized tests summer activities summer planning tuition writing college essays