What about being a student at _____ most excites you?
Why would you like to attend ______?
Or, my personal favorite and most succinct, Why _____?
As admissions officers wade through equally qualified applicants, they work to determine who is going to be the best fit with their institution. Who gets what they are all about? Who has done their research and understands “Why this College?” They ask it in a lot of different ways, with varying requirements when it comes to length, but they’re all trying to get at the same thing: Why do you want to be here, as opposed to one of the other wonderful schools on your list?