Do the college admissions and financial aid processes have you feeling a bit helpless? Does it seem that your child’s college career, future earnings potential, and overall happiness in life is left to the random whims of inscrutable admissions and financial aid officers?
Surprise! You may have more power than you think.
As your child is competing with thousands of other students to be admitted to the college of his or her choice, colleges are also competing amongst themselves to attract your child.
The New York Times recently published a preliminary report on this admissions season’s yield numbers at several dozen popular colleges. Though not a commonly known or discussed statistic among applicants and their parents, the annual yield is an incredibly significant number to colleges and their admissions offices.