“Congratulations! You’ve been chosen out of a select group of students to apply to XYZ College using our Shining Stars Application!”
One of my students received an email with a message similar to this from a school he hadn’t heard of before. He was excited that the admission office was interested in him, but he wondered how they knew who he was. He hadn’t visited the school or even looked at their website.
If you’re like most students, you’ve been receiving tons of publications and emails from colleges across the country. In some cases, these mailings are coming from schools that you’ve selected. Maybe you visited the campus or filled out an inquiry form at a college fair or signed up online for the mailing list. But some of these mailings are likely coming from schools that you hadn’t considered before. So how did they find out about you?